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Post by juthi52943 on Dec 26, 2023 6:00:46 GMT
If a significant portion of your audience continues to search for a keyword that has your brand name associated with it, Google will begin to associate your brand with that keyword. In no time, you can start showing up even in unbranded searches related to that keyword. Burger King and MyRecipes built their brand awareness using, among other things, a community of fast food enthusiasts on social media. So even if you search for “burger” without their brand Job Function Email List name, you will find them at the top of the SERPs. Here is an example : Screenshot of Burger King during a Google search with nutritional information Source :specifically searching for your brand using a branded keyword. So they know what they are looking for. So this traffic has a lower bounce rate, which is good for your SEO. Know your customers well One of the most tips for business success is to have a good keyword strategy in place. But how do you get the right keywords if you don’t understand your users’ pain points? Social SEO can help you better understand your audience, including what queries they are most likely to search for. When you offer expert, reliable, and authoritative answers to these questions, you are more likely to see your website ranked.
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